Exterior Plus, a Portfolio Company of H.I.G. Capital, Acquires Impactmedia
MADRID – October 23, 2018 – Exterior Plus, the out-of-home advertising platform of H.I.G. Capital, announces the acquisition of Impactmedia (the “Company”), a leading shopping mall advertising company, with over 630 million viewers in high-traffic premium locations throughout Spain. This is a major step forward in Exterior Plus’s consolidation strategy, as it aims to become the Spanish leader in out-of-home advertising with a unique, diversified and highly-competitive product portfolio, reaching very diverse audiences at a national level.
Impactmedia is an experienced leader in shopping mall advertising, offering digital advertising as well as special marketing actions. The Company operates in over 90 shopping centers where it has more than 1,200 digital displays. The acquisition allows Exterior Plus to gain a strong presence near points of sale, a key value driver for advertisers.
H.I.G. Capital acquired and established the Exterior Plus group in December 2015. The group currently markets more than 25,000 advertising panels and billboards across Spain. With the entry into shopping malls, Exterior Plus becomes the undisputable leader in out-of-home digital advertising, with over 1,600 digital displays. Furthermore, the acquisition represents an opportunity to continue expanding in the retail sector, improving the value proposition for advertisers – who are increasingly demanding real-time communication: enhanced content distribution, multi-channel strategies and interactivity.
Pablo González Ayala, CEO of Exterior Plus, said: “Impactmedia is a leading company in the shopping malls segment, and fits perfectly with the growth strategy of Exterior Plus, complementing our offer and providing significant incremental value to our clients”.
Jaime Bergel, Managing Director, H.I.G. Europe, Spain, said: “Impactmedia constitutes a value-enhancing add-on for Exterior Plus. Exterior Plus is acquiring a leading company in shopping mall advertising, strengthening the group’s position and enabling it to grow further in the digital indoor arena. We will continue to support the growth of the business through an increasingly relevant product portfolio”.
About Exterior Plus
Exterior Plus is a leading regional out-of-home operator providing a comprehensive portfolio of communication solutions through four different business lines: Street Furniture, Transport, Parking and Large Format. The group operates 25,000 advertising displays and covers over 90% of the Spanish audience.
About H.I.G. Capital
H.I.G. Capital is a leading global private equity and alternative assets investment firm with over €24 billion of equity capital under management*. Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Mexico City, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach:
- H.I.G.’s. equity funds invest in management buyouts, recapitalisations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses.
- H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance.
- H.I.G.’s real assets funds invest in value-added properties, which can benefit from improved asset management practices.
Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm’s current portfolio includes more than 100 companies with combined sales in excess of €30 billion. For more information, please refer to the H.I.G. website at higcapital.com.
* Based on total capital commitments managed by H.I.G. Capital and affiliates.