SectorBusiness Services
Technology, Media, and Telecom




FundPrivate Equity - Europe


SPORTFIVE is a globally active sports marketing business focusing on the buying & selling of sponsorship and media rights as well as brand consulting, event management, and athlete management.

H.I.G. acquired the business as Lagardère Sports from Lagardère and renamed it to SPORTFIVE post-closing. Its success is built on long-standing relationships on a global scale paired with decades of experience and an innovative spirit to bring together brands, rightsholders, media platforms, and sports fans. SPORTFIVE is a trusted partner for business with the world’s leading clubs, leagues, and federations in established sports markets such as soccer, handball, and Olympics, as well as in growth markets such as eSports. The agency currently employs 1,200 full-time employees across 15 countries.